Bai Tu Long Bay – a convergence of pristine islands and untouched beaches that resemble paradise – is preparing to open a new chapter in Vietnam’s luxury tourism history with exclusive experiences reserved for the global ultra-wealthy.
A Private Paradise Within a Heritage Site
Quang Ninh Authority officially launches ultra-luxury tours catering to clients among the world’s wealthiest 1%. The highlight of these tours includes 7 carefully selected pristine island areas, notably the Tra San—Cong Do beach cluster. With diverse areas ranging from 100 to 800m2, these beaches boast rich coral ecosystems, pristine sands, and crystal-clear waters.
Notably, four of these beaches can operate throughout the day without being affected by tides, creating ideal conditions for unlimited luxury experiences for the ultra-wealthy.

A Journey of Unparalleled Excellence
Luxurious Transportation
To meet the stringent requirements of ultra-wealthy clients, including the condition of “no road travel exceeding 30 minutes,” the journey is optimally designed:
- Private jet landing at Van Don International Airport
- 20-minute luxury car transfer to Ao Tien port
- Boarding luxury cruise ships to begin the bay exploration
Unique Experiences
Guests will enjoy exceptional activities:
- Overnight stay on 5-star cruise ships with 24/7 butler service
- Exclusive luxury dining on pristine beaches
- Spectacular 3D mapping shows on cliff faces
- Private exploration of Sung Sot Cave and Thien Cung Cave
- Aerial bay views from hot air balloons (under development)

Environmental Protection Commitment – A Primary Condition
All Asia Vacation (AAV) – the selected tour operator with experience serving VIP clients like billionaire Bill Gates, sets strict environmental protection standards:
- Comprehensive area cleaning before each trip
- Application of zero ecological footprint principles
- Commitment to restoring pristine conditions after tours
- Minimal impact on local landscape and ecosystems

Strategic Vision and Future Prospects
According to Mr. Nguyen Lam Nguyen, Deputy Director of Quang Ninh Tourism Department, developing high-quality island tourism is part of the province’s long-term development strategy, advised by BCG (USA) and approved by the Prime Minister.
AAV plans to organize one tour monthly until Q1/2024, with the first client being an American billionaire in November. This strategic move by Quang Ninh aims to:
- Elevate local tourism to international standards
- Target 19 million visitors in 2023
- Set trends for future luxury tourism
Success Precedents
Ha Long Bay has proven its appeal to the ultra-wealthy, hosting VIP guests like billionaire Joe Lewis, owner of Tottenham Hotspur FC. Notably, Ban Chan beach near Vung Vieng fishing village once hosted a private party for a Hong Kong billionaire, costing approximately 150 million VND for a group of six in 2014.
With excellent natural conditions and increasingly improved infrastructure, Bai Tu Long Bay is steadily establishing itself as a destination for global ultra-wealthy travelers, where they can enjoy unique experiences amid the breathtaking natural scenery of a World Heritage site.
Launching these ultra-luxury tours not only marks a turning point in positioning Vietnam’s luxury tourism but also opens opportunities for sustainable local tourism development, harmoniously combining luxurious experiences with nature conservation.

Looking Forward
This innovative tourism product represents Vietnam’s commitment to diversifying its tourism offerings and attracting high-value travelers. The success of these exclusive tours could pave the way for similar initiatives across the country, establishing Vietnam as a premier luxury tourism destination in Southeast Asia.
The careful balance between providing exclusive, high-end experiences while preserving the natural beauty of Bai Tu Long Bay sets a new standard for sustainable luxury tourism development. As the project unfolds, it will likely serve as a model for other destinations seeking to attract ultra-wealthy travelers while maintaining environmental responsibility.
With its unique combination of natural beauty, exclusive experiences, and commitment to sustainability, Bai Tu Long Bay’s ultra-luxury tours are poised to become a benchmark in global luxury tourism, offering truly once-in-a-lifetime experiences for the world’s most discerning travelers.

Reference:
https://vnexpress.net/quang-ninh-tim-dao-vang-tren-vinh-ha-long-cho-ty-phu-4803221.html
https://vnexpress.net/he-lo-tour-ty-phu-tren-vinh-ha-long-4806468.html